We use the Google Analytics tool on our website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. Responsibility for all Google services in Europe lies with Google Ireland Limited (address: Gordon House, Barrow Street, Dublin 4, Ireland).
This website uses the IP anonymization feature provided by Google Analytics. Your IP address will therefore be truncated/anonymized by Google as soon as Google receives your IP address. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google.
Google Analytics places a cookie on your information technology system. Setting the cookie enables Google to analyze the use of our website. Each time you visit one of the individual pages of this website operated by us and on which a Google Analytics component has been integrated, your Internet browser on the information technology system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis.
You can prevent our website from setting cookies at any time by adjusting the settings of your Internet browser accordingly, thereby permanently objecting to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on your information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
You also have the option of objecting to the collection of data generated by Google Analytics relating to your use of this website and the processing of this data by Google, and of preventing such collection and processing. To do this, you must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information relating to visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If your information technology system is deleted, formatted, or reinstalled at a later date, you must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by you or another person within your sphere of control, you can reinstall or reactivate the browser add-on.
We also use the Google Tag Manager tool on our website. This is a tool that allows website tags to be integrated and managed via a user interface. A tag is a section of code that records activity on our website. Google Tag Manager acts as an administrator for the tracking tools used (such as Google Analytics). Google Tag Manager does not store any data itself, but passes it on to the respective tracking tool. It also does not set any cookies itself.
YouTube videos can be clicked on our website. YouTube has been a subsidiary of Google since 2006. According to the legal notice (https://www.youtube.com/t/impressum), the service provider for YouTube is Google Ireland Limited (address: Gordon House, Barrow Street Dublin 4, Ireland).
When you access a YouTube video on our website, a connection is established between your browser and YouTube's servers. Data is transferred during this connection.
When you visit our homepage, where YouTube videos are made available, YouTube sets a cookie that stores your IP address. If you have a YouTube account and are logged in, YouTube can associate your visit and your behavior on the website (e.g., duration of use or technical information) with your profile. If you do not have an account or are not logged in, data linked to your device or browser will be stored.
Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. YouTube refers to Google's privacy policy. Therefore, the data protection provisions linked here also apply to YouTube.